Program Designer | Education Consultant | Freelance Writer

An educator at heart, I have been fortunate to combine my love of non-formal education and program design, along with my passion for writing, throughout various roles in my career. I have had the privilege of working on incredible projects with a range of clients from around the world. I have built and managed dynamic programs, and created inspiring learning experiences for non-profit organizations, designed and delivered engaging workshops for businesses, curated content for local and international museums, developed lesson plans and communications initiatives, and written copy for magazines, websites, nature centres and exhibits.

While my personal area of interest focuses on building awareness about environmental issues and nature, over the course of my career I have worked on projects ranging in content from science and innovation to design, the arts, sports, mental health, advocacy, gender and identity. Past clients have included: IOC-UNESCO, Canada Learning Code, Boys Life Magazine, Bruce Mau Design, Royal Ontario Museum, Lord Cultural Resources and Classroom Connections.

rochelle strauss, childrens books, author, writer

As an program designer

I work on all aspects of program creation and management, from needs analysis and concept design, to content creation, implementation, delivery, and training.

As an educator

I specialize in creating dynamic, outcomes-based programs — curating content and experiences that bring learning to life.  An expert facilitator, I am also skilled at delivering learning experiences.

As a writer

My strength is my capacity to disseminate complex thoughts and ideas to create content that engages minds and connects with the audience. I have written copy for a range of audiences, in a diversity of formats, including magazines, blogs, websites, exhibits, brochures, presentations, program collateral and online games.

Have an interesting project you’d like to talk about? I would love to hear from you!


I’ve worked with Rochelle Strauss on a variety of projects, and I have always been impressed with her professionalism, creativity, energy and ability to rise to any challenge. Her education and communications expertise is unparalleled in the industry, and she brings this to the table in all the projects she undertakes. She is one of my first choices to partner with on new business and I look forward to working with her in the future.

Susan Gesner

President, Gesner and Associates Environmental Learning

I’ve had the pleasure of working with Rochelle for almost five years. Time and time again, she’s able to turn high-level ideas into long-form writing pieces that draw readers in right from the beginning. I’m happy to share that Rochelle is enthusiastic and always brings a positive attitude to the conversation. In my experience, I’ve also found that Rochelle has been very flexible when it comes to shifting directions or timing. She checks in on a regular basis to ensure that we’re on the same page so when the project is complete, it’s exactly what we envisioned!

Evelyn Ly

Marketing Manager, Canada Learning Code

ocean floor, graphic
Rochelle Strauss, author, logo


Rochelle Strauss

© Copyright 2022, Rochelle Strauss.